About T-Shirt Strategy

T-Shirt Strategy is a Black-owned and Black-managed apparel and accessories brand rooted in culture, family, and community. We create retail clothing that celebrates Black excellence, shared values, and the everyday moments that bring us together.

Inspired by lived experience and community leadership, our brand proudly serves families connected to Jack and Jill of America, Inc., along with supporters who believe representation matters—on purpose and in public. Our designs reflect pride, unity, and intentional style for parents, youth, and community members alike.

We offer a curated mix of evergreen products and limited-edition drops, designed for daily wear, chapter pride, cultural celebrations, and special events. From classic staples to moment-driven releases, our collections are created to live beyond the occasion.

T-Shirt Strategy operates as a direct-to-consumer ecommerce retailer, producing high-quality physical apparel and accessories in small batches and shipping directly to customers. Every product is designed with care, clarity, and community at the center.